Future-Proof Skills: What Marketers Must Learn in the Age of AI
Artificial intelligence is no longer a “nice to have” in marketing. It’s the operating system. McKinsey estimates generative AI could add $2.6T–$4.4T in value to the global economy each year, with marketing and sales among the biggest beneficiaries. Marketers are already leaning in: a global SAS survey of 1,600+ marketers found 96% are using AI